case study: Counterdraw
How to Revolutionize Countertop Quoting with a User-Friendly SaaS Solution?
The countertop fabrication industry faces significant challenges when it comes to estimating and quoting projects. Existing solutions, like Moraware, were complex, non-intuitive, and time-consuming—especially for fabricators with limited tech experience.
The goal was to build Counterdraw, a scalable, intuitive, and efficient SaaS solution that simplifies the quoting process while being accessible to users with minimal technical backgrounds.
Designing a Superior
and Scalable Quoting Platform
We developed Counterdraw as a minimalist, intuitive, and scalable platform tailored for countertop fabricators. The system was designed with a wizard-style, user-friendly interface to simplify the quoting process for users with limited tech experience.
Accelerating
Workflows and Driving Business Efficiency
Counterdraw transformed the quoting process for countertop fabricators by doubling workflow speed, saving over 40 hours weekly, and reducing costs by $6,000 monthly. Its quick PDF generation and organized records enhanced client communication, boosting productivity and operational efficiency.
Built for
Growth and Industry Partnerships
Counterdraw was designed with scalability in mind. Its SaaS model ensures it can handle growing teams and multiple projects without performance issues. The modular architecture also allows for the easy addition of new features, ensuring that the platform can evolve alongside the changing needs of the industry.
Additionally, Counterdraw has played a pivotal role in fostering industry partnerships. By offering the platform as a free tool to countertop companies, it has opened doors for new business relationships, expanding the reach of StoneSuite within the fabrication industry.
Expanding
Features and Enhancing Automation
The next phase of Counterdraw includes leveraging AI for automated layout generation, simplifying the process even further. Future updates will focus on enhanced customization options, deeper integrations with fabrication tools, and improved data analytics to help fabricators make better decisions.
Counterdraw’s evolution aligns with StoneSuite’s broader vision of becoming the leading digital toolkit for the stone fabrication industry. By simplifying complex processes and enhancing operational efficiency, Counterdraw is set to redefine how countertop quoting is approached—delivering smarter, faster, and more intuitive solutions for fabricators worldwide.
